Irvin Weerackody
Phoenix Ogilvy Sri Lanka scored a major victory by beating leading global advertising agencies and international sports marketing companies to win the pitch for the upcoming Twenty-20 Cricket World Cup. The International Cricket Council (ICC) announced that Phoenix Ogilvy will be the official marketing and communications agency for the ICC World Twenty-20, 2012. The tournament will be held from September 18 to October 7, in Sri Lanka.
In a media release, the ICC stated that it had arrived at the decision after a lengthy selection process, where a number of agencies had submitted proposals. From these, five agencies were shortlisted to make their final presentations to the ICC and Sri Lanka Cricket officials in Colombo. Among the firms that vied for this prestigious business were JUT which collaborated with a consortium that included FidelisWorld, a Dubai-based international sports, entertainment and media company; Hayleys and Maxus Global Media. Teaming up with Grant McCann Erickson was Havas, a global agency specialising in sports and entertainment marketing. The other agency was Leo Burnett. Beating this formidable list of contenders was Phoenix Ogilvy, which emerged victorious. Continue reading
World T20 for Sri Lanka next year– launch media event
Australia, chasing the one global trophy to have eluded them, will go head-to-head with the other qualifier in Colombo on September 19, part of a double-header that also features India and a qualifer. Sri Lanka, which lost toEnglandin the semi-final of last year’s tournament in the West Indies, will open its campaign against Zimbabwe under lights in Hambantota on the first day of the tournament (September 18) before taking on South Africa at the same venue on September 22. Continue reading →
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